With over 20 years of business success to his credit, Peter is a certified franchise executive and the visionary leader of Sunshine Brands™, parent company to The Grounds Guys® and The Sprinkler Guys® franchise systems. Peter is passionate about sharing the culture of C.A.R.E. by teaching the principles of C.A.R.E. Leadership. He and his company were recently featured on the hit TV show “Be The Boss Canada” and he is the author of the book “CARE Leadership” which shares the extraordinary story of how the ten van Stralen Brothers built The Grounds Guys® from the ground up. In his Keynote speech Peter shares how eight simple but powerful leadership principles helped The Grounds Guys® grow from a small startup to a multi-million dollar brand. In his spare time Peter can be found fishing with his kids or conquering the local hills on his mountain bike.