Book Peter for your next event.


Peter van Stralen is a highly sought after and nationally admired author and keynote speaker. His engaging talks have influenced numerous leaders to build better lives, teams and company cultures. Peter speaks on a variety of topics including leadership, teamwork, culture, and customer care based on his book CARE Leadership.

With over 20 years of business success to his credit, Peter is a certified franchise executive and the 2014 recipient of the Premier’s award for business.  Peter is passionate about sharing the culture of C.A.R.E. by teaching the principles of C.A.R.E. Leadership. He and his company were recently featured on the hit TV show “Be The Boss Canada” and he is the author of the book “CARE Leadership” which shares the extraordinary story of how the ten van Stralen Brothers built The Grounds Guys® from the ground up. In his Keynote speech Peter shares how eight simple but powerful leadership principles helped The Grounds Guys® grow from a small startup to a multi-million dollar multinational brand. In his spare time Peter can be found fishing with his kids or conquering the local hills on his mountain bike.

Please email  to inquire about speakers fee and availability. I look forward to hearing from you!





1. CARE Leadership

The CARE Leadership keynote presentation will give your audience a clear road map to building and sustaining a Culture of CARE within their organization. This program is for everyone because it speaks to leaders at all levels. Whether you are a business owner, a team leader or a new hire looking to contribute to the team. It’s all about the culture, van Stralen argues, and each principle he teaches — ranging from “Create a Remarkable Experience” to “Be Humble” to “Listen Well and Communicate with Respect” —gets leaders one step closer to creating a team that is competent, fun, fulfilled, engaged, and committed to giving customers the best service possible.

2. Don’t just do it – OWN IT!

The OWN-IT keynote presentation will give your audience 5 actionable steps to better realizing their full potential. This talk is full of high energy and motivational real life stories and practical examples. “O” opportunity is now here. “W”ork hard, Work Smart, Play hard, “N”ever quit, “I”nspire the hired and hire the inspired, “T”ime- your most precious resource, invest it well!

What Peter’s Clients are saying.

“Peter van Stralen was our closing keynote speaker at the Nursery &
Landscape Association Executive’s Annual Conference in Toronto. He hit
the mark with our attendees with his message about CARE Leadership.
Thanks Peter, for being an easy speaker to work with throughout the

Michelle Gaston
Learning Resource Specialist for NLAE (Apr 2016)


“Peter presented to our Hand & Stone Massage and Facial Spa franchisees during our national conference recently. As our closing speaker, Peter’s presentation was tailored to match the theme of our conference and reinforced the learning and messaging that had been echoed throughout the meetings. The presentation was filled with valuable ideas and real life examples that all business owners can use. You know you have landed a great speaker when all the participants are eagerly writing notes and hanging on every idea…every word.

We look forward to working with Peter again in the future.”


Gigi Harding
CEO, Vice Chair
H & S Massage Spa Canada Corporation

Some comments from the Directors of HortEast 

On behalf of the committee and delegates who attended Hort-East, please accept our sincere appreciation for the presentations you gave at the show.  This year has been applauded as having the “strongest  speaker lineup” and we could not have earned that praise without you.  Peter – you were so very accommodating and easy to work with – the world needs more people like you!  One of our delegates actually came out of your session and said “ it should be mandatory for every person in our industry to hear this guy”!

Thanks again,

– Jim Landry
– Karen Richard


Some comments from a recent audience at the Canadian Franchise Association:

– Phenomenally inspiring and very useful content
– Enjoyed thoroughly
– I learned a lot and was reminded of things to do better
– Topics related to all businesses. Great presenter
– You made me cry!
– Excellent and inspiring. Thank you!
– Great presentation; best of the conference.
– Shows the benefits of passionate investment in business


Some comments from a recent audience at The Lunch Lady Group:

We were privileged to have Peter speak to our Franchise Partners at our recent Lunch Lady Conference. Many said it was the learning hi-light of the event. His eight principles of C.A.R.E Leadership resonated with the group and I saw lots of nodding heads as I looked around the room. The biggest take away was about the importance of changing attitudes towards kitchen and delivery staff and acknowledging the role they play in our businesses. Staff are traditionally viewed as an expense, but just shift this belief, and staff can become assets that contribute to the growth and reputation of your Brand. An engaged staff is a powerful business-building tool.  Peter’s message was delivered in a way that was extremely meaningful to the group.  Our Franchise Partners were left inspired, informed and energized!  Ruthie Burd, Founder, The Lunch Lady Group

Audience feedback

– I really enjoyed the speaker. I thought he was extremely relevant to our business
– Peter’s session was very inspirational.. lots of good ideas to take back with me
– I learned how to get my staff more engaged in the business
– Encouraged to listen and understand each other more, after all we are on the same team
– Learned about being the boss without showing you are the boss
– Was reminded that small things make a big difference in your business
– Very valuable

Feedback on recent CARE Leadership webinar

Awesome presentation from Peter Van Stralen. His approach and explanation was spot on. I am always suspect of these programs as they usually have the same or a similar message. This was a great learning experience and verified to me that we are on the right path to meeting  our goals for future development.  Kudos to Jim and Peter as the hour flew by. The wealth of information shared helps us focus on several strategic goals for 2014


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